Akasa Air appoints Aditi Roy as head of corporate communications & CSR

Akasa Air appoints Aditi Roy as head of corporate communications & CSR

Aditi Roy has officially taken on the role of head of corporate communications and Corporate Social Responsibility (CSR) at Akasa Air, marking a significant transition in her professional journey. This announcement came through a heartfelt LinkedIn post where she reflected on her nine-year tenure at Novartis India. In this post, Roy expressed her gratitude for the invaluable experiences she gained while working with the esteemed organization.

A New Chapter Begins

In her LinkedIn message, Aditi Roy shared, “After 9 years, I’m closing my chapter at Novartis. It’s hard to sum up what this journey has meant with this wonderful organisation.” This sentiment underscores the emotional connection she has developed over the years while working with a team dedicated to making a difference in the healthcare sector. Roy highlighted the importance of the people she worked with, stating, “What stays with me are the people, the trust, and the opportunity to be part of work that truly mattered.” Such reflections are indicative of her deep commitment to fostering relationships and driving impactful initiatives.

Valuable Lessons Learned

During her time at Novartis India, Roy held the position of associate director for external engagement, pharma communications, and patient engagement. This role allowed her to work closely with various stakeholders, enhancing her skills in communications, patient advocacy, and stakeholder engagement. She expressed her gratitude towards her mentor, Vaishali Iyer, stating, “Your belief in me has shaped this journey in more ways than I can articulate.” This acknowledgment reflects the importance of mentorship and guidance in professional development.

A Bright Future at Akasa Air

Aditi's transition to Akasa Air comes at a pivotal time for the airline, which is in the early stages of building its brand and reputation in the aviation industry. Roy expressed her excitement about joining a company that is beginning to build its own legacy, saying, “I’m excited to be joining Akasa Air and looking forward to what lies ahead.” Her experience at Novartis, coupled with her background in communications and stakeholder engagement, positions her well to contribute to Akasa Air’s vision of delivering exceptional service while also engaging with the community through CSR initiatives.

Professional Background and Previous Roles

Before her tenure at Novartis, Aditi Roy held significant roles at various prestigious organizations, including SPAG Asia, Fleishman-Hillard, Text 100, K2 Communications, and MullenLowe Lintas Group. Each of these positions has played a role in shaping her capabilities in corporate communications and public relations, making her a valuable asset to Akasa Air as they seek to establish themselves in a competitive market.

Impact on the Aviation Industry

As Akasa Air continues to carve its niche within the aviation sector, Aditi Roy's leadership in corporate communications and CSR will be crucial. Her commitment to meaningful work and collaboration is expected to enhance the airline's public image and foster strong relationships with key stakeholders, including customers, media, and community partners. By prioritizing transparency and engagement, Roy aims to ensure that Akasa Air not only meets but exceeds the expectations of its passengers and partners.

Conclusion

The appointment of Aditi Roy as head of corporate communications and CSR at Akasa Air signifies a strategic move towards building a robust brand identity. With her extensive experience and passion for impactful communication, Roy is poised to lead the airline in its efforts to connect with the community and promote sustainable practices. As Akasa Air embarks on this journey, the industry will be keenly observing how Roy’s vision and expertise will influence the airline’s growth and reputation in the years to come.